However, some Twitter users have called this "tone-deaf". Ella Dolphin, chief executive of The Stylist Group, said the campaign was deliberately provocative, despite Twitter reactions suggesting "it really missed the mark" and it was the "right sentiment, wrong way of going about it".
A Womans Worth
As we move further into the partnership with NatWest, we will be tackling the issues of confidence and how women are spoken to in a different way. Dolphin added that the start of the campaign had achieved its aim of getting a response and that "three times as many people who tweeted to complain" have signed up to NatWest and Stylist 's Women's Worth Collective platform since the PR stunt.
It is part of a seven-month campaign that will address the gender bias in past financial ads. NatWest wants to tackle "the enduring impact of a culture that has made women feel ignored and patronised".
As part of the work, the bank is sharing ads from its archive to highlight how banks used to speak to women. Thu, 25 Jul Inspired Woman Sessions.
HomeLifestyle Course. Sat, 27 Jul Hen Tours London. Music Party.
Tue, 30 Jul Panel: How to kick-start your career in tech. Hobbies Course. Save This Event Log in or sign up for Eventbrite to save events you're interested in. Sign Up. Already have an account? Log in.
Stylist and NatWest defend criticism of 'A woman's worth' campaign
Event Saved. Your message has been sent. Your email will only be seen by the event organiser. Your Name.
Email Address. Enter the code as shown below:.
See a Problem?
Send message Please wait She founded the meals-on-wheels program Project Angel Food, which has served more than 10 million meals since Join Reader Rewards and earn your way to a free book! Join Reader Rewards and earn points when you purchase this book from your favorite retailer.
Read An Excerpt. Paperback —. Add to Cart.
Also by Marianne Williamson. See all books by Marianne Williamson. About Marianne Williamson A native of Houston, Texas, Marianne Williamson has been lecturing on metaphysics and spirituality since Product Details.